Welcome to the easiest Social Media Marketing course you’ll ever take! Whether you’re a complete beginner or just feeling a little lost in the world of Facebook, Instagram, and Google My Business, this course is designed for you.
Who Is This Course For?
Anyone who wants to learn how to use Facebook, Instagram, and Google My Business effectively.
- Small business owners who want to grow their online presence.
- Startup founders looking to attract their first customers.
- Entrepreneurs with little to no experience in social media marketing.
Free Instant Access
FREE
Course Instructor
What You’ll Learn
- ✅ Define Your Goals and Audience: Learn how to create a buyer persona and align your social media strategy with your business objectives.
- ✅ Set Up and Optimize Your Profiles: Step-by-step guidance to create professional, engaging profiles on Facebook, Instagram, and Google My Business.
- ✅ Create Content That Converts: Discover the types of content that work best on each platform and how to craft posts that resonate with your audience.
- ✅ Grow Your Audience Organically: Learn proven strategies to attract followers, engage your community, and leverage reviews to build trust.
- ✅ Track Your Success: Understand how to use analytics tools to measure your performance and refine your strategy.
Who Is This Course For?
- Small business owners who want to grow their online presence.
- Startup founders looking to attract their first customers.
- Entrepreneurs with little to no experience in social media marketing.
- Anyone who wants to learn how to use Facebook, Instagram, and Google My Business effectively.
Why Enroll?
- Free and Beginner-Friendly: No prior experience is needed—just a willingness to learn!
- Actionable and Practical: Hands-on exercises and real-world examples to help you apply what you learn.
- Self-Paced Learning: Complete the course on your own schedule, at your own pace.
- Foundational Knowledge: This course is the first step in a series designed to take you from beginner to advanced social media marketer.
Getting Started
Introduction to Online Marketing
Understanding Social Media and Local Business Marketing
Benefits and Uses of Social Media
Additional Resources
Defining Your Business Goals and Buyer Persona
Understanding Your Business Goals
Creating a Buyer Persona
Aligning Goals and Personas with Social Media Strategy
Setting Up Your Profiles
Creating and Optimizing a Business Profile on Instagram
Creating and Optimizing a Business Profile on Facebook
Establishing Your Presence on Google My Business
Understanding Your Audience
Identifying and Targeting Your Ideal Customer
Audience Research Tools across Platforms
Customizing Content to Audience Preferences
Content Creation Strategies
Types of Content for Each Platform: Posts, Stories, Videos, and Business Listings
Crafting Content That Engages and Converts
Best Practices for Visual and Written Content
Effective Growth Techniques
Organic and Paid Growth Strategies for Each Platform
Engagement Techniques: Building and Nurturing Your Community
Leveraging Reviews and Interactions on Google My Business
Creating a Comprehensive Online Marketing Plan
Integrating Strategies across Platforms
Developing a Multichannel Content Calendar
Preparing for Issues and Managing Online Reputation
Course Conclusion and Continued Learning
Recap of Key Skills and Strategies
Advanced Resources for Further Study
Encouraging Continuous Improvement and Experimentation
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